So because Mr. Ican'tsellanycars has omitted PR from his strategy in a bid to do something differently to save his neck - my industry is doomed.
SM and SEO may be the buzzwords for many pr agencies, but we have been addressing these issues since 2002 - and arguably earlier.
http://www.prweek.com/uk/search/article/903849/Media-agencies-muscle/
What crap, I doubt that
Friday, 8 May 2009
Saturday, 2 May 2009
Clever virus? Nah, just tabloid.
Being a PR man, I'm obviously interested in the mechanics displayed by big news stories as they develop across all channels. And today I have a found a great example of the use of language to mislead and sensationalise.
In the 'My View' column, the expert suggests that a virus must 'adapt' and move between hosts to survive. Nothing wrong here in principle - other than the fact that a virus cannot 'think' and that it changes due to evolutionary accident as opposed to intent. The word 'adapt' suggests that this microspopic organism has an awareness and that it's intentionally trying to move between hosts to survive.
Nothing evil (favoured Sun adj, which again has no real substance) here, probably just some odd nature accident born a result of us pumping pigs with steroids and making them live in disgustingly vile conditions so we can buy cheap meat.
In the 'My View' column, the expert suggests that a virus must 'adapt' and move between hosts to survive. Nothing wrong here in principle - other than the fact that a virus cannot 'think' and that it changes due to evolutionary accident as opposed to intent. The word 'adapt' suggests that this microspopic organism has an awareness and that it's intentionally trying to move between hosts to survive.
Nothing evil (favoured Sun adj, which again has no real substance) here, probably just some odd nature accident born a result of us pumping pigs with steroids and making them live in disgustingly vile conditions so we can buy cheap meat.
Friday, 1 May 2009
Think that Swine Flu needs a re-brand to get us all panicking a little more.
Let's face it, Mexico for all it's gun-totingness of new and old isn't really that sinister. Most disasters / events are defined by a good iconic image and I think I may have the answer. We need a man in a Sombrero with plastic bio hazard sheeting tacked around the edges of it, hanging down around the person in a sinister 'end of ET' type way.
Failing this, perhaps we could persuade North Korea's cartoon villain dictator to host the next outbreak - as he is losing scariness headline column inches to swines despite his best efforts.
Let's face it, Mexico for all it's gun-totingness of new and old isn't really that sinister. Most disasters / events are defined by a good iconic image and I think I may have the answer. We need a man in a Sombrero with plastic bio hazard sheeting tacked around the edges of it, hanging down around the person in a sinister 'end of ET' type way.
Failing this, perhaps we could persuade North Korea's cartoon villain dictator to host the next outbreak - as he is losing scariness headline column inches to swines despite his best efforts.
Subscribe to:
Comments (Atom)
