Please, please, please let me not hear this again.

I am a big fan of John Lewis, and an even bigger fan of Christmas. I have to say though, that having seen John Lewis’ Christmas advert, I am doing my very best to avoid seeing it again.

Sadly I keep seeing it, and worse - I keep hearing about it. I liken this to observing X-Factor conversations, where every minute effectively steals a bit of your life and replaces it with unadulterated banality.

And I blame PR for this.

People have been pre-programmed to cry when viewing the ad, after hearing that it’s ‘what you do’. Propaganda channeled through the same social media channels and ‘reviews’ that as their day job transport the X-Factor contagion.

I am only left wondering if Morrissey had a hand in this very public murdering of his song. If you know, don’t tell me, it would be like telling a small child that Santa doesn’t exist!